Sports Direct calls for investigation into Nike & Adidas - Retail Gazette
Direct-to-consumer sales boost Adidas, but higher supply chain costs hit profits - Internet Retailing
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Sports Direct demands inquiry into Nike-Adidas dominance | Frasers Group | The Guardian
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Nike Direct already 70% of Adidas revenue — Ada Insights
Chart: Sportswear Giants Shift to DTC | Statista
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How Adidas is using WhatsApp as a direct marketing channel - Digiday
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